Wittaburger Billboard Turns Royal Heads
Whataburger’s latest out-of-home campaign in Kansas City packs a punch for Royals Fans
Whataburger and Kansas City Royals Shortstop Bobby Witt Jr. have joined forces in a clever out-of-home campaign, bringing Kansas City a billboard that’s turning heads and winning hearts. The Wittaburger billboard merges the iconic Texas-based brand with the Kansas City star athlete, who was also born and raised in Texas, in a way that feels right at home.
Kansas City Royals billboards have a history of capturing attention, sparking local pride, and even going viral. The Wittaburger billboard campaign is no exception—it taps into the city’s love for baseball and its passion for Whataburger, making it feel like a natural part of the conversation.
Royals fans instantly recognized Witt’s name, and the clever play on words made the brand feel like a true part of the local sports scene. That’s the magic of localized billboard creative—it doesn’t just advertise; it belongs to the city.
"A great restaurant billboard doesn’t just sell—it sparks a connection," said Todd Turner, co-founder of Up To Something. "When a campaign feels like it belongs to a city and its people, that’s when you know you’ve hit a home run."
Wilkins Media and Hustle Sports Group tapped out-of-home creative duo Up To Something to create and pitch a billboard idea to Whataburger. "Getting the chance to work with a beloved brand like Whataburger and an all-star player like Bobby Witt Jr. was an incredible opportunity," said Richard Molinaro, co-founder of Up To Something. "It’s the kind of project where everything just clicks—the brand, the player, the city—and that’s what makes it so special."
Witt Jr just finished a historic 2024 MLB season in which he made his first All-Star Game and was awarded Gold Glove, Silver Slugger, Heart & Hustle Award, First Team All-MLB, and AL MVP Runner-Up. This billboard campaign is part of a larger partnership with Whataburger that includes a TV commercial, appearances, and even a viral custom built Wittaburger pop-up restaurant at his wedding in December.